Event booths are a popular way for sponsors to derive value from events, by giving target customers a taste of what their business offers. Virtual exhibit booths amplify the advantages that physical event booths offer, by extending the same benefits to an online audience. With virtual event booths, event planners save more costs, have a greater reach, and get a good ROI. In this article, we’ll explore five major tips that you can adopt to create great virtual event booths, helping your sponsors win every time.
Making an impression is key when deciding on how to create a virtual exhibit booth. Your booth is the first contact that attendees of a virtual event will have with your business, so it is important to do it right. Here are some important things to note with your virtual exhibit booth:
You should study your target audience when creating a virtual exhibit booth. Who are the people you want to reach with your booth? Are they of the same age or sex? Will your product be beneficial to them? When you have succeeded in getting information on your target audience, you then create a strategy on how your booth will help you meet your target audience. List out what you plan to achieve with the booth and how you plan to achieve this and meet your audience's needs simultaneously.
You will start planning for your virtual exhibit booth months before the event. This gives you enough time to create a buzz around the event and get people to talk about it. You can invest in promo videos and even hire a team whose job is to market and advertise your event. Utilize social media and give people a taste of what they will get when they come to your event.
To make your audience impressed and your booth stands out, it needs to be visually appealing to the audience. The best way to achieve this is by using images and videos that are aesthetically appealing. Use colors that are friendly and inviting when making your booth. Make sure that the design used for your booth is unique and adds a voice to your brand. This way, people will always remember your stand even after the day of the event.
Another way to make your virtual exhibit booth stand out is by giving attendees an incentive. It depends on the product you are selling or the service you are rendering. Making a special offer available to the people who attend your event boosts sales and drives the engagement of your booth. For example, suppose you own a cosmetic store and have a virtual trade fair booth. In that case, you can take 50% off the price of a particular product for the first ten people to make a purchase at your booth, or sponsor a full makeover session for the person that engages most with your booth.
It is important to collect useful data at virtual events. This way, you can keep in touch with the guests of your booth. Getting feedback from both your team and your attendees keeps you on the right track. A short survey or questionnaire they can fill out after the event makes getting feedback easy. Feedback ensures a continuous relationship with your attendees, showing you what you can do better at your next event.
According to Markletic, 87% of event organizers choose virtual event platforms with virtual sponsorship booth capabilities. With multiple event organizers recognizing this feature's importance, there are several benefits to it. Here are some of the benefits of having a virtual exhibition booth at your event:
Having a virtual booth allows you to not just network with people that are thousands of miles away. A virtual event booth creates a space to meet people from different continents and explore your product and service offerings. Virtual exhibit booths give you wider access and a greater reach meaning more inclusivity and diversity for events. If you're a company planning to reach clients across the world, this is essential.
Virtual exhibition booths are easy to navigate. As an event planner, when your booth is well set up, attendees find it easy to move through the content you offer and the various sections in your booth. With the ability to navigate between sections easily, you can create a positive user experience. Virtual booths remove any barriers people might have in accessing your products or services.
Sometimes, it can be challenging for event organizers to engage the audience at in-person events. A virtual exhibit booth is a great way to give your guests an extra talking point. Virtual event booths create a space for guests to ask questions, make comments, and discover new products.
Some apps come with virtual exhibition booths that are used to generate quality leads. Virtual booth technology makes collecting attendees' data easy, safer, and more secure. Guest participation, registration tracking, and greater networking opportunities are things that a lead generation tool can help you with.
Virtual exhibit booths allow you to add features that attendees may not get at an in-person event. You can have a question and answer section, a photobooth section, a games arena, and a room for networking; all of these work simultaneously.
Unlike in-person events where you have to utilize materials that might not be environmentally friendly, virtual exhibit booths are eco-friendly. Traveling is one of the major causes of climate change. With virtual exhibit booths, you can have a greater reach while helping the environment by reducing carbon emissions and preventing paper waste.
Virtual exhibit booths provide direct communication between event attendees and your sponsors. Not only do virtual event booths allow sponsors to sell their products directly to customers, but they also allow them to obtain high-quality feedback. With this information, sponsors can better improve their products and marketing, leading to significant gains for their business. By boosting your sponsors' ROI, virtual event booths improve the value of your event and help organizers generate more revenue.
Virtual exhibition booths are a good platform for trade shows and showcasing products and services. For your exhibit booth to stand out, you'll need to put in your a-game and have a talented team to help you fit the parts together. You can give us a call at Performedia, and we'll help you with all you need to create a stand-out virtual event booth that will delight sponsors and attendees
