Event booths are a popular way for sponsors to derive value from events, by giving target customers a taste of what their business offers. Virtual exhibit booths amplify the advantages that physical event booths offer, by extending the same benefits to an online audience. With virtual event booths, event planners save more costs, have a […]

Since the pandemic started, event platforms have seen wide adoption in the event industry. Event organizers now see the utility of event platforms in creating amazing events consistently. According to research by Bizzabo, 91% of event organizers believe event software makes it easier to meet business goals.  However, choosing the right event software is not […]

Planning an event can be exhausting, even when you've done it a hundred times. That is why as an event planner, you need to do your research and implement the 4Ps of online events. This article will explore what those P's are and how you can use them to your advantage. Planning Your Event – […]

Event accessibility is a recurring topic nowadays, whether your event is a small meeting or a large gathering. When planning your event, you must ensure that all guests can easily participate and engage fully. Here we will look at how to make your event more accessible and a better way to boost its accessibility. How […]

Choosing an event partner for your virtual or hybrid event is a big decision. As an event organizer, you always want to be sure that you’re making the right decision. This might mean sending out an RFP or asking for demos of every app that you consider.  It’s never an easy decision as each platform […]

Choosing a great event platform is a common hurdle among event organizers. With each event having it's peculiarities, event organizers will always want to choose an option that best meets their needs and suits their goals. And with so many options to sift through, it can seem like a huge challenge. At Performedia, we are […]

As an event planner, you’re constantly dealing with new developments in every event planning and organizing stage. Additionally, things are changing so fast that it’s difficult to follow the same blueprint you may have used only a few years past. This means that event organizers will need to find a way to adjust to meet […]

If you're reading this article, you're probably trying to decide which event platform you will use for your next event. It's an important decision, and your choice will potentially impact your business. Your event platform will certainly influence the quality of the event that you offer to your attendees and can be an opportunity to […]

In today’s business world, data is key to staying competitive. It’s not just because the data analytics industry is growing exponentially, but because businesses have seen the value of understanding their customers by collecting and analyzing their data. According to a report, Netflix saves about $1 billion annually by using data analytics to facilitate customer […]

For businesses, sales is like a funnel. Sales outreaches and social media ads reach thousands of people, of whom only a few are the target market or eligible to purchase a product. People who can purchase a product may be referred to as qualified leads. However, getting access to qualified leads is pretty difficult, so […]