Event organizers are occupied with at least two important things: making sponsors happy and ensuring they reach and engage the right audience. An excellent way of doing this is by creating videos for your event. Video content drives engagement and helps you deliver sponsored content to your audience in a relatable way.  In fact, according […]

Visibility is one of the most critical benefits for event sponsors. It helps them engage their target audience in a credible, value-driven environment. Most importantly, it is the primary way that event organizers can repay sponsors for their sponsorship.  So, as an event organizer, your priority is to find effective ways to promote visibility for […]

A great event requires your audience to relate to your organization’s story. To do this effectively, you need to engage your potential audience by presenting your story in a format that’s easy to follow. Due to its interactivity, video is an excellent way to present your business’s story.  As Derek Doeing of G2 Crowd says, […]

Virtual events cost far less than physical events and offer more convenience to organizations and attendees. As attendees can attend from home and organizers can work from different locations, it’s possible to make the process more cost-effective for the business. But, as event organizers agree, the most crucial goal of an event – virtual or […]

The rapid increase in the popularity of virtual events since the COVID-19 pandemic, has changed events dramatically. Organizations realized that, with planning and technical skill, they can now reach more of their target audience. Even physical events have adjusted, and now a lesser-known form, hybrid events, became popular. This way, organizations would continue to make […]

Thank goodness we are all on our way to America's venues to have meetings in person. Hope it lasts for a while. But increasingly we hear clients and prospects tell us that because they are back to in-person events, they won't be capturing anything, nor putting any of the conference content online. Which I get […]

As event organizers will agree, an essential component of a successful event is the ability to engage and interact with the audience. But creating engaging events is an art, and to get consistent results, it must be mastered. As an event organizer, you may have had tons of experience with in-person events, with several raving […]

Audience engagement is crucial for an amazing event. And with virtual and hybrid events taking over the landscape, it's even more important for event organizers. Event organizers have employed many strategies, including online shows, specialist training, and more. One of the best strategies, which fundamentally requires attendees to actively participate, is gamification.  In this article, […]

Even though your event may last only a few hours, your business lasts all year. So, why not use your event as a platform to build an enthusiastic and dedicated community for your business? Look at it this way – virtual and hybrid events have made it easier for companies to reach target audiences wherever […]

Virtual events are very conducive, both for organizers and attendees. After all, no one needs to leave their home or city and spend several hours on a flight to attend the event. With a stable internet connection and a couple of speakers, companies can set up events quickly.  However, a virtual event has to be […]