One of the crucial things for an event to be successful is promotion. Event marketing has evolved over the years, and its dynamics have changed with changing social platforms and strategies. Event marketing today runs on technology, data, analytics, and creativity. These components result in effective event marketing of in-person, virtual, and hybrid events when […]

The dynamics around event sponsorships have changed as people have shifted from in-person events to online and hybrid event formats due to the pandemic. While these hybrid and virtual events have contributed to reaching bigger audiences, they have not precisely helped event sponsors embrace online or hybrid event sponsorships. Event attendees and organizers have been […]

Vision is what you believe, while experiences are what you remember. Therefore, building, branded event experience in today’s era is essential for any event’s success.  Your attendee’s event experience as a brand decides the extent to which they comprehend your brand values, designs, and aesthetics. Producing engaging virtual, hybrid, or in-person events requires branding that […]

Do you struggle to make your events engaging and innovative? We have an easy solution for you: gamification. Including a gamification component simply means using game-like challenges, rewards points and leaderboards, interactive games, and narratives in virtual events. Event gamification comes in different forms, but it is not limited to just getting rewarded for clicking […]

The rise of virtual events in the past year and a half have brought exciting developments to the event industry.  Virtual events play a significant role in saving hefty expenses incurred during renting event halls. Not only do virtual events save companies on the cost of renting event halls; they also help organizations reach a […]

Excellent promo videos are the pillar of a successful event marketing campaign. They are an effective way to promote your event across versatile digital platforms. Your promo video is like a trailer for your upcoming event, and wouldn't you want the trailer to be exceptional?  Good promo videos significantly contribute to boosting the ROI of […]

The effects of the pandemic have been reflected in almost every business sector. While the future of in-person events is not clear right now, humans have eventually found a way to interact even during these uncertain times. In-person events are now shifted to virtual and hybrid sessions. With virtual events becoming the key medium for businesses to connect with their customers, we all know that virtual events are here to stay.

The Covid-19 pandemic has brought a drastic transformation in the event management industry. The lack of in-person interaction of people due to Covid led people to make a transition from in-person events to virtual events. The impact of Covid has proved that everyone across the globe is now getting adapted to virtual meetings and events.  […]

We’ve all seen it. We’ve all suffered through it. You’re at a spectacularly mounted conference with beautiful space design, eye popping color and gorgeous lighting. Then the speakers begin and suddenly your meticulously planned event feels like an elementary school talent show. (Take it from me – an ex-performer at elementary school talent shows!) Planning […]

Event partnership through sponsorship and exhibition is one of the most effective ways to generate revenue and increase ROI. However, sponsors often prefer the live event experience which provides the opportunity to meet with attendees in person. One of the issues with virtual or hybrid events from the sponsors’ angle is that many such events […]