In today’s business world, data is key to staying competitive. It’s not just because the data analytics industry is growing exponentially, but because businesses have seen the value of understanding their customers by collecting and analyzing their data. According to a report, Netflix saves about $1 billion annually by using data analytics to facilitate customer […]

For businesses, sales is like a funnel. Sales outreaches and social media ads reach thousands of people, of whom only a few are the target market or eligible to purchase a product. People who can purchase a product may be referred to as qualified leads. However, getting access to qualified leads is pretty difficult, so […]

At Performedia, we want all our clients to have a seamless experience bringing value to their audience. We know that event planning is stressful – and the pandemic has worsened situations – so we bring our A-game to every event where you call on us. And our A-game is not merely our passion. It’s years […]

Event organization can seem a very tedious process. Pre-event preparations involve a ton of steps. It almost always seems like you're missing or forgetting something, no matter how many times you tick the boxes on your checklist. With virtual and hybrid events, the stress may be relieved to an extent – there's no catering or […]

Since the advent of the COVID-19 pandemic, many industries have experienced a lull, and workers have had to deal with the consequences. The pandemic caused several workers across the US and the rest of the world to lose their jobs. Many who retained theirs had to adjust to working solely online. The loneliness led to […]

Event organizers are occupied with at least two important things: making sponsors happy and ensuring they reach and engage the right audience. An excellent way of doing this is by creating videos for your event. Video content drives engagement and helps you deliver sponsored content to your audience in a relatable way.  In fact, according […]

Visibility is one of the most critical benefits for event sponsors. It helps them engage their target audience in a credible, value-driven environment. Most importantly, it is the primary way that event organizers can repay sponsors for their sponsorship.  So, as an event organizer, your priority is to find effective ways to promote visibility for […]

A great event requires your audience to relate to your organization’s story. To do this effectively, you need to engage your potential audience by presenting your story in a format that’s easy to follow. Due to its interactivity, video is an excellent way to present your business’s story.  As Derek Doeing of G2 Crowd says, […]

Virtual events cost far less than physical events and offer more convenience to organizations and attendees. As attendees can attend from home and organizers can work from different locations, it’s possible to make the process more cost-effective for the business. But, as event organizers agree, the most crucial goal of an event – virtual or […]

The rapid increase in the popularity of virtual events since the COVID-19 pandemic, has changed events dramatically. Organizations realized that, with planning and technical skill, they can now reach more of their target audience. Even physical events have adjusted, and now a lesser-known form, hybrid events, became popular. This way, organizations would continue to make […]