Excellent promo videos are the pillar of a successful event marketing campaign. They are an effective way to promote your event across versatile digital platforms. Your promo video is like a trailer for your upcoming event, and wouldn't you want the trailer to be exceptional?  Good promo videos significantly contribute to boosting the ROI of […]

The effects of the pandemic have been reflected in almost every business sector. While the future of in-person events is not clear right now, humans have eventually found a way to interact even during these uncertain times. In-person events are now shifted to virtual and hybrid sessions. With virtual events becoming the key medium for businesses to connect with their customers, we all know that virtual events are here to stay.

The Covid-19 pandemic has brought a drastic transformation in the event management industry. The lack of in-person interaction of people due to Covid led people to make a transition from in-person events to virtual events. The impact of Covid has proved that everyone across the globe is now getting adapted to virtual meetings and events.  […]

We’ve all seen it. We’ve all suffered through it. You’re at a spectacularly mounted conference with beautiful space design, eye popping color and gorgeous lighting. Then the speakers begin and suddenly your meticulously planned event feels like an elementary school talent show. (Take it from me – an ex-performer at elementary school talent shows!) Planning […]

Event partnership through sponsorship and exhibition is one of the most effective ways to generate revenue and increase ROI. However, sponsors often prefer the live event experience which provides the opportunity to meet with attendees in person. One of the issues with virtual or hybrid events from the sponsors’ angle is that many such events […]

Hybrid events are essential to your future event strategies and creating a successful hybrid event requires planning and brainstorming. As your organization transitions to hybrid events, you are likely to run into new issues that may not have come up before. Like "mix-minus" - you don't necessarily need to know what that is, but your […]