December 9, 2021
5 Reasons Why a Boutique Turn-Key Approach May Work Better AND Save You Money

In the current world of hybrid and virtual events, for some the rule of thumb is that DIY (Do It Yourself) costs less, boutique turn-key service offerings cost more. And that's correct, typically, on its face. But if you consider some of the risks that DIY introduces - and some of the protections, as well as time […]

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November 23, 2021
The Marketer’s Guide To Effectively Promoting Your Next Virtual/Hybrid Event

One of the crucial things for an event to be successful is promotion. Event marketing has evolved over the years, and its dynamics have changed with changing social platforms and strategies. Event marketing today runs on technology, data, analytics, and creativity. These components result in effective event marketing of in-person, virtual, and hybrid events when […]

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November 17, 2021
Event Sponsorships In The Hybrid World: 4 Best Practices For The Attendee And Sponsor Experience

The dynamics around event sponsorships have changed as people have shifted from in-person events to online and hybrid event formats due to the pandemic. While these hybrid and virtual events have contributed to reaching bigger audiences, they have not precisely helped event sponsors embrace online or hybrid event sponsorships. Event attendees and organizers have been […]

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November 10, 2021
Why Branded Event Experiences Are Important And How To Create Them?

Vision is what you believe, while experiences are what you remember. Therefore, building, branded event experience in today’s era is essential for any event’s success.  Your attendee’s event experience as a brand decides the extent to which they comprehend your brand values, designs, and aesthetics. Producing engaging virtual, hybrid, or in-person events requires branding that […]

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November 10, 2021
How To Level Up Your Virtual Or Hybrid Events With Gamification

Do you struggle to make your events engaging and innovative? We have an easy solution for you: gamification. Including a gamification component simply means using game-like challenges, rewards points and leaderboards, interactive games, and narratives in virtual events. Event gamification comes in different forms, but it is not limited to just getting rewarded for clicking […]

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October 25, 2021
4 Key Things Event Producers Need to Do For a Successful Virtual Event

The rise of virtual events in the past year and a half have brought exciting developments to the event industry.  Virtual events play a significant role in saving hefty expenses incurred during renting event halls. Not only do virtual events save companies on the cost of renting event halls; they also help organizations reach a […]

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October 12, 2021
7 Crucial Elements Of A Successful Promo Video

Excellent promo videos are the pillar of a successful event marketing campaign. They are an effective way to promote your event across versatile digital platforms. Your promo video is like a trailer for your upcoming event, and wouldn't you want the trailer to be exceptional?  Good promo videos significantly contribute to boosting the ROI of […]

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September 24, 2021
13 Tips for Better Attendee Networking At Your Virtual/Hybrid Events

The effects of the pandemic have been reflected in almost every business sector. While the future of in-person events is not clear right now, humans have eventually found a way to interact even during these uncertain times. In-person events are now shifted to virtual and hybrid sessions. With virtual events becoming the key medium for businesses to connect with their customers, we all know that virtual events are here to stay.

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September 16, 2021
How Do We Maximize The ROI Of Hybrid Events in 2021?

The Covid-19 pandemic has brought a drastic transformation in the event management industry. The lack of in-person interaction of people due to Covid led people to make a transition from in-person events to virtual events. The impact of Covid has proved that everyone across the globe is now getting adapted to virtual meetings and events.  […]

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September 10, 2021
Speak Easy: 6 Ways to Make Your Speakers Even Better at Hybrid Events in 2021

We’ve all seen it. We’ve all suffered through it. You’re at a spectacularly mounted conference with beautiful space design, eye popping color and gorgeous lighting. Then the speakers begin and suddenly your meticulously planned event feels like an elementary school talent show. (Take it from me – an ex-performer at elementary school talent shows!) Planning […]

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