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How to Spend Your Virtual Event Savings In Making Your Event More Dynamic

June 20, 2022

With businesses holding several of their events online, companies are recording massive savings in event planning and organization. However, it’s essential to ensure that your attendees continue to get a consistently excellent experience at your event. One way to do this is by working with your team to create a high-quality event, using some of these savings. 

In this article, we’ll look at how you can use some of your virtual event savings to make your event more dynamic. 

How Do Virtual Events Save You Money? 

Virtual events can save you money in several ways. Here are a few of them: 

  • Booking venues

One of the highest costs of physical events is the venue. This includes the money paid for rent and additional expenses, such as parking spaces, equipment, security, and more. 

With virtual events, there is no need for a physical venue. You can hold your event from anywhere in the world and have attendees from anywhere at no extra cost. 

  • Accommodation 

Depending on the size of the event, one of the most significant costs for firms when organizing in-person events is accommodation bills. Speakers flown in from various states and countries need to be hosted at good facilities. Invited delegates also require accommodation. 

With virtual events, everyone can join in from home. Your business does not need to shoulder any more travel costs. 

  • Catering 

Catering is the act of providing food and drink for a large number of people. At in-person events, catering is a significant expense that organizers need to consider. However, there is no need to hire a catering service at a virtual event as everyone is at home. 

Virtual events save your business hundreds to thousands of dollars in caterer’s fees by removing catering from your expenses. These catering savings can then be plowed into your business event, improving the quality. 

  • Travel 

Have you ever held an event where you had to invite a speaker from across the continent or from a distant country in Europe or Asia? If so, you know how much this costs. Flights, accommodation, vehicle rentals, and more add to the cost of your event significantly. 

At a virtual event, you can eliminate this cost. A virtual event connects everyone instantly, no matter where they are. No one needs to spend money shuttling from one place to another. 

  • Personnel 

Several teams are needed to produce the show at a successful physical event. You’d need a technical team to handle the sounds, lighting, camera recordings, etc. Catering services, security, cleaning, and ushering are also part of the expenses that cause the cost of in-person events to add up quickly.

With a virtual event, your virtual platform takes care of everything, saving your business thousands in personnel expenses. 

How to Repurpose Your In-person Event Budget to Make Your Event More Dynamic 

Here are some creative ways you can use some of that event budget money to elevate your virtual event:

  • Marketing and promotion 

With some of the money you saved up from changing your event from in-person to virtual, you can create greater awareness about your program by investing in the promotion. You can share flyers across multiple social media platforms, spend more on ads and sponsored posts, and market your event to a global audience. This way, you drive more attention to your event. 

  • Tech partner 

With the cash saved by organizing a virtual event, you can amp up your guests’ experience by hiring a fantastic tech partner to help you create a high-quality event. Tech quality can make or mar your event, so it is vital to hire a great platform that will meet your needs and elevate your brand. 

  • Virtual entertainment 

There are tons of virtual entertainment ideas that can help improve the engagement and experience at your event. Consider including polls, interactive games, live Q&A sessions, and quizzes in your event to spark interest and boost engagement. This way, your guests will derive more fun from your event. 

  • Global speakers 

One of the constraints of physical events is inviting speakers from around the world. The process is easier with a virtual event, as speakers do not need to travel long distances to feature at your event. Therefore, you can invite recognized leaders and experts from anywhere. With respected speakers at your event, you boost your event quality and elevate your brand. 

  • Virtual giveaways 

If you’re organizing a virtual event, one easy way to boost your engagement with your audience is through online giveaways. You can host giveaways a few weeks before your event, allowing your brand to become more recognizable to your audience. Giveaways are also a way to share freebies for your sponsor, improving their branding experience. 

  • Free training 

With some of the extra cash saved from organizing your event online, why not deliver additional value by holding a free training session? By providing fantastic value for free, audiences engage more with your company. This helps improve your credibility and visibility, attracting more attendees to your event. 

  • Branded virtual platform

Add more value to your sponsorship deals by using a brandable event platform. With a platform like Performedia, you can brand every page of the virtual interface, creating more visibility for your sponsors. Also, by providing more visibility for your sponsors, you stand a greater chance to negotiate better deals for your future virtual events. 

  • Charitable donations 

If you’ve saved up a good sum by organizing a virtual event, why not give a little back to society? Giving a charitable donation, whether via a fundraiser, lump-sum donation, or gifts, humanizes your brand, helping you build a connection with your audience. 


By helping you save money and time, virtual events allow you to focus more on creating engaging and entertaining events for your audience. With a dedicated platform like Performedia to help you provide the best experience for your attendees, you can attract more attendees to your event, boosting your brand.