May 15, 2025
Celebrating Global Accessibility Awareness Day: Building Inclusive Digital Experiences

Global Accessibility Awareness Day (GAAD), observed annually on the third Thursday of May, is a timely reminder of the importance of digital inclusivity. With over one billion people worldwide living with disabilities, it is essential for organizations to ensure their digital content, platforms, and communications are accessible to all. GAAD encourages businesses to recognize accessibility […]

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April 21, 2025
From Carbon to Clicks: Why Organizations are Choosing Virtual Events for a More Sustainable Future

As decision-makers, organizations are constantly looking for ways to align their business operations with larger environmental and social responsibility goals. Sustainability isn’t a side initiative anymore - it’s a core expectation from our customers, our employees, and their stakeholders. One of the biggest (and most overlooked) opportunities to make an impact? How do they host […]

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March 5, 2025
Measuring Success: Key Metrics and KPIs for Hybrid Event Performance

Hybrid events are no longer just a trend—they are the new standard. With the ability to reach both in-person and virtual audiences, hybrid events offer increased flexibility, expanded reach, and greater ROI potential. But how do you measure success?  Without clear Key Performance Indicators (KPIs), it's impossible to determine whether your event truly delivered value.  […]

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February 5, 2025
Breaking Down Barriers: How Virtual Events Enhance Accessibility

Virtual events have revolutionized how people connect, learn, and collaborate. Beyond convenience, they offer a powerful opportunity to break down barriers and enhance accessibility for attendees with diverse needs. By prioritizing accessibility, event organizers can engage a wider audience, foster inclusivity, and demonstrate their commitment to equality. Why Accessibility in Virtual Events Matters Accessibility in […]

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January 15, 2025
From Captions to Customization: Making Your Virtual Event Accessible

As virtual events continue to thrive, accessibility has become a cornerstone of successful event planning. Inclusive virtual experiences are not just a legal or ethical obligation but a strategic decision that broadens your reach and strengthens your brand.  This article explores essential accessibility features and best practices to ensure your virtual event is welcoming and […]

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December 9, 2024
Creating Inclusive Events: How Virtual Platforms Improve Accessibility

Event organizers are increasingly embracing virtual platforms, not just for their convenience but also for their transformative role in fostering inclusivity. Hybrid and Virtual events have the potential to break down barriers to participation, offering solutions that ensure a more equitable audience experience. Here’s how virtual platforms are revolutionizing accessibility in the events landscape. Eliminating […]

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December 2, 2024
The Evolution of Virtual Events: From Passive Watching to Active Engagement

Virtual events have revolutionized how we connect, learn, and network. However, keeping attendees engaged in a digital format can be challenging. According to a study by Markletic, 49% of marketers say audience engagement is their biggest challenge during virtual events. If your events rely on one-way communication, it’s time to shift gears. Interactive tools can […]

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November 25, 2024
Beyond Borders: How Hybrid and Virtual Events Drive Global Engagement

Hybrid and virtual events have revolutionized the way brands engage with their audiences, breaking down physical barriers to create meaningful, global connections. By combining the best of in-person interactions with the expansive reach of digital platforms, these events allow businesses to expand their influence, connect with diverse markets, and uncover new growth opportunities that were […]

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May 16, 2024
What are captions vs subtitles vs transcripts?

Captions, subtitles, and transcripts are pivotal tools for businesses in prioritizing accessibility and inclusivity to serve distinct purposes and their audiences. Here’s a breakdown of each term and how they differ from one another.  Captions:   Captions are described as the textual representation of speech within a video placed during playback. This can include video dialogue, […]

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May 9, 2024
3 common challenges in virtual events and how to overcome them?

Virtual events present unique challenges for event planners to ensure a successful and engaging experience for attendees. Here are three common challenges and strategies to overcome them:  Technical Glitches: One of the biggest concerns with virtual events is dealing with technical glitches like poor audio/video quality, connectivity issues, or platform failures. These problems can significantly […]

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