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How to Leverage Event Technology to Know and Grow Your Audience

May 1, 2023

You can tell a brand has organized a successful event once it’s able to build its audience and increase awareness. Remember the times when audience engagement was a hassle in hybrid and virtual events? Today, technology has made engagement easier. According to studies, event technology has the tendency to increase productivity by 20% and attendance by 27%. This article will explore the latest trends in event technology and how they can help you increase audience engagement.

Event Technology Strategies for Growing Your Audience: The Steps 

In a bid to grow your audience, here are strategies you should implement:

  • Incorporate gamification to improve attendee engagement

With the rising popularity of tailored event platforms and virtual events, gamified events have become a trend. Gamification is all about introducing gameplay to create an immersive experience for attendees. Implement interactive games like digital polls, quizzes, trivia, and scavenger hunts. 

You should gamify your event app and include fun games like puzzles. When introducing games to your event themes, make sure you incentivize them. Not only will it increase attendees' motivation, but you’ll also get to promote sponsors. This is a win-win for every party involved. In fact, a study has shown that about 86% event planners believe that technology has a major impact on the success of their events

  • Find subject experts and influencers in the field

Inviting influential subject experts is one of the best ways to attract a large audience to your event. Event technology like AI chatbots helps to look for guest speakers that have a large social media following and can improve your brand connection in the industry. This way, you’re not just inviting a popular speaker but also attracting their social media followers and incorporating them into your audience. Whether it’s a webinar or live event, a sought-after person will increase audience engagement.

A man making a presentation at a seminar.
  • Create a custom hashtag for attendees

With event technology, you can create custom hashtags for the program so attendees can discuss their experiences on social media. Through this, they can share photos, videos, and comments about the event online. Not to mention, hashtags will make other people curious about the event you’re hosting and help your brand increase its exposure. 

  • Simplify sign-ups with event registration software

If an event’s registration process isn’t reliable, it can lead to a loss of revenue, negative press, and frustrated attendees. For this reason, ensure you adopt software that will simplify the event sign-up. Better still, work with an event platform that offers tailored sign-in options that attendees can fill out easily. This will help you sell tickets faster.

  • Use real-time translation technology

Today, speakers across the world can present in their dialect while attendees listen in their preferred language or follow along with closed captions. This is all thanks to real-time translation technology. Choose service providers or platforms that offer real-time interpretation for live-stream broadcasts. As an event planner, this gives you an incredible opportunity to improve audience engagement because you can host multilingual events. 

  • Encourage live streaming

Thanks to live streaming technology, guests worldwide can tune into your event and increase its reach. Preferably, use pan-tilt-zoom (ptz) cameras to livestream your event. These cameras support professional-grade broadcasting. They deliver fast, precise, and quiet movements that attendees may even forget that they’re live-streaming an event. Undoubtedly, this will create a buzz around your event.

  • Include contactless event registration

Contactless registration is fast, seamless, and environmentally-friendly. Today, there are several event technology tools that you can use for contactless event registration. Some examples are ticket scanners, payment processing software, QR code technology, and assigned seating tools. Include them in your event planning to give attendees a seamless registration process. 

contactless registration for an event.

Event Technology: Top Tools to Make Your Event a Success 

If a tool doesn’t save you money or time, you shouldn’t use it. Here are must-have event technologies to use in your events: 

  • Contactless check-in

To welcome attendees properly, you should use contactless check-in. Not only do they make the event hassle-free, but you can also use them to track the number of attendees present at an event. A check-in typically collects attendees’ personal information by scanning QR codes.

  • RFID event software

Radiofrequency identification (RFID) is an economical software that uses radio waves to track and identify objects. This technology is becoming popular in event management because it’s ideal for streamlining access to your event and gathering attendee information. Set your event for success with wearable RFID wristbands or badges. This way, you can offer cashless payment options, improve the efficiency of event entrances, and reduce manual involvement, like staffing at registration desks.  

  • Streaming services

Thrill your attendees with high-quality event coverage. Streaming services like Ecamm Live and Performedia’s web platform are instrumental in creating pre-produced videos and professional broadcasts at ease. They also enable you to expand your audience far beyond the auditorium's capacity because you can simultaneously share videos on all your social media platforms. Ensure the streaming service you choose allows you to add logos, graphics, and titles.

People watching an event’s live stream
  • AI chatbots

Another essential event technology your event can benefit from are AI chatbots. With them, you can offer attendees a personalised service. Whether attendees are looking for the event’s tickets, registration booth, or venue, a chatbot can answer them quickly. Use AI chatbots to control event functions like selling tickets, choosing food selections, and reserving seats.

  • Virtual event platforms

Virtual event platforms are common in event management. They come with features like social media integration, custom branding, and live-streaming video to generate more audience engagement and participation for your event. Due to how these platforms make it easy for attendees to attend events, about 77.2% of people who partook in a survey mentioned they preferred virtual events.

Conclusion 

You can tell a brand has organized a successful event once it’s able to build its audience and increase awareness. Remember the times when audience engagement was a hassle in hybrid and virtual events? Today, technology has made engagement easier. According to studies, event technology has the tendency to increase productivity by 20% and attendance by 27%. This article will explore the latest trends in event technology and how they can help you increase audience engagement.