How To Level Up Your Virtual Or Hybrid Events With Gamification

November 10, 2021

Do you struggle to make your events engaging and innovative? We have an easy solution for you: gamification. Including a gamification component simply means using game-like challenges, rewards points and leaderboards, interactive games, and narratives in virtual events. Event gamification comes in different forms, but it is not limited to just getting rewarded for clicking links and visiting pages. Virtual event platforms offering innovative gamification have the potential to skyrocket your event engagement and make it fun for your attendees

Event Gamification,

  • Increases audience engagement 
  • Increases ROI for Event Sponsors 
  • Extends Networking Opportunities
  • Allows the audience to learn while they play

Following are the five strategies that we've found can help you level up the engagement with gamification in your virtual or hybrid events -

1. Determine your Gamification goals

Ask yourself: why are you making gamification a part of your event? What’s your aim and goal behind adding that? Once that is defined, moving ahead in the journey becomes more straightforward. For example, is your aim to achieve brand interaction, or is it to benefit your sponsors? Or is it social sharing and engagement? If your goal is to just direct attendees to specific pages or links and explore the event, reward them with points when they visit those pages/links. This will create a game-like experience while encouraging them to dig deeper into the event. 

Based on your goals, you can decide what game would be relevant to the event and be organically integrated into your event. Make sure to add ample competition and rewards to the games to get things real for your attendees. 

2. Pick the right games

Choosing the suitable games for your events make it easier for the audience to connect with your event. Every game has a specific objective behind it. For example, organizing Virtual Scavenger Hunts will establish team building in the attendees. Similarly, it is essential to choose your games or virtual event gamification ideas according to your objectives. 

You can organize virtual games like, 

  • Polls 
  • Sponsored Trivia Bars 
  • Virtual Escape Rooms 
  • Virtual Scavenger Hunts 
  • Exhibitor Booth Games 

Besides games, the principle behind gamification is ‘rewards’. Giving attendees points and rewards at attendee touchpoints is a surefire way to make your audience engage more with your platform. So apart from games, give attendees points and rewards for ROI-positive things they do on your event platform. For example, taking part in surveys, checking in the event, and other activities that yield sponsor engagement. Build the excitement throughout the event and give value-providing rewards such as special access to speakers for winners, product offers, or discount codes for consistent attendee engagement. 

3. Be clear with the rules

Communication is the key. Make a set of well-defined rules and communicate them to your audience. Providing them with clear instructions of how the game proceeds will avoid misinterpretations during the event games. 

Your set of rules should also talk about the winning criteria and who is eligible for the prize.

4. Get sponsors involved in the gamification process

Everyone has their eyes on the prize. Indeed, this is a game-changing opportunity for sponsors if they pay for the gift/prize and promote themselves to get their names amongst the crowd. The sponsorship money can be combined and put together to create single or multiple prize packages. 

So give sponsors a chance to take part in the rewards and prize arranging process. They will be more than happy. 

5. Record attendee behavior and participation

Suppose you have organized relevant gamification in the event, and everything is in place. How would you know if your attendees were intrigued by the games and took part in them? By tracking! 

Tracking your attendee behavior and participation in every event does the A/B testing for you that helps you conclude which game or activity fetched most of the participant’s interest. Understanding the statistics and the attendees’ behavior reports what can be improved in future events to get the desired results. At the same time, the analytics also helps to set benchmarks for engagement and tell sponsors of the amount of engagement they can get from the event. 

In Summary

  1. Determine your Gamification goals.
  2. Pick the right games.
  3. Be clear with the rules.
  4. Get sponsors involved in the gamification process.
  5. Record attendee behavior and participation.

Conclusion

Certainly, the audience is swept away more with the competition rather than the incentive. So ensure that your event gamification has the right amount of competition to get the attendees going. While it’s all fun, don’t forget to add an element of learning to your games. Have gamification where your attendees learn while they play. That will provide them with value and knowledge. Share the winners of the games on your social media handles to make them feel appreciated and ask them to share their event experience. 

Performedia offers innovative and engaging gamification tools and features that are fun for the attendees and beneficial to the sponsors. In addition, our user-friendly immersive virtual environments help to deliver quality event gamification experiences in virtual events. 

Schedule a call with us here and get ready to level up your virtual events with gamification.