For many B2B event organizers, content capture is often viewed as a costly and resource-intensive effort, especially under budget constraints. However, it doesn’t have to be that way. The upcoming episode of Performedia’s “Double Your Event’s Revenue!” webinar series will explore how capturing content can evolve from a cost center into a revenue generator.
Webinar Episode: Content Capture Should ALWAYS Pay for Itself
On September 18, 2024, at 12:00 pm EDT / 9:00 am PDT, Robert Rose, Chief Strategy Advisor of the Content Marketing Institute, will share his expertise on how content capture can transform into a profit center. With his background as one of the founders of Content Marketing World, Robert has firsthand experience in ensuring that all content capture efforts pay for themselves, and more importantly, generate revenue.
For event organizers worried about content capture cannibalizing in-person attendance, Robert’s insights will prove invaluable. This episode will break down how capturing content and selling it post-event can extend the value of the event and reach a wider audience without compromising onsite attendance.
Key Takeaways from the Webinar:
These practical strategies will help event organizers rethink their approach to content capture, ensuring that the costs are not only covered but potentially turn into a reliable source of revenue.
Join the Discussion:
This webinar presents a rare opportunity to learn from one of the leading voices in content marketing. Attendees will leave with actionable insights to make content capture work for their events, regardless of size or budget.
Register HERE to secure your spot NOW and don’t miss out on turning your event content into pure profit!
