In today’s business world, data is key to staying competitive. It’s not just because the data analytics industry is growing exponentially, but because businesses have seen the value of understanding their customers by collecting and analyzing their data. According to a report, Netflix saves about $1 billion annually by using data analytics to facilitate customer […]

For businesses, sales is like a funnel. Sales outreaches and social media ads reach thousands of people, of whom only a few are the target market or eligible to purchase a product. People who can purchase a product may be referred to as qualified leads. However, getting access to qualified leads is pretty difficult, so […]

At Performedia, we want all our clients to have a seamless experience bringing value to their audience. We know that event planning is stressful – and the pandemic has worsened situations – so we bring our A-game to every event where you call on us. And our A-game is not merely our passion. It’s years […]

Event organization can seem a very tedious process. Pre-event preparations involve a ton of steps. It almost always seems like you're missing or forgetting something, no matter how many times you tick the boxes on your checklist. With virtual and hybrid events, the stress may be relieved to an extent – there's no catering or […]

As event organizers will agree, an essential component of a successful event is the ability to engage and interact with the audience. But creating engaging events is an art, and to get consistent results, it must be mastered. As an event organizer, you may have had tons of experience with in-person events, with several raving […]

Audience engagement is crucial for an amazing event. And with virtual and hybrid events taking over the landscape, it's even more important for event organizers. Event organizers have employed many strategies, including online shows, specialist training, and more. One of the best strategies, which fundamentally requires attendees to actively participate, is gamification.  In this article, […]

Even though your event may last only a few hours, your business lasts all year. So, why not use your event as a platform to build an enthusiastic and dedicated community for your business? Look at it this way – virtual and hybrid events have made it easier for companies to reach target audiences wherever […]

As hybrid and virtual events become more popular, so do the event platforms designed to handle these events. However, having a top-notch event platform alone may not be enough to knock your next event out of the park. A key element of successful events is a dedicated, skilled event team. This article will explain why […]

Organizing hybrid and virtual events comes with peculiar challenges, especially for companies that have traditionally held physical events. But this does not mean that your attendees should feel any loss of quality from your event delivery. With the right event production company, you can give your audience a fantastic experience. This article shows how an […]

Slowly, we have adjusted to the new normal brought by COVID, and so have our events and social gatherings. The past two years have shown that, with technology and planning, we can keep corporate engines running. Virtual events took over, reaching thousands of people worldwide.. But as society begins to ease back into pre-COVID norms, […]