Thank goodness we are all on our way to America's venues to have meetings in person. Hope it lasts for a while. But increasingly we hear clients and prospects tell us that because they are back to in-person events, they won't be capturing anything, nor putting any of the conference content online. Which I get […]

As event organizers will agree, an essential component of a successful event is the ability to engage and interact with the audience. But creating engaging events is an art, and to get consistent results, it must be mastered. As an event organizer, you may have had tons of experience with in-person events, with several raving […]

Audience engagement is crucial for an amazing event. And with virtual and hybrid events taking over the landscape, it's even more important for event organizers. Event organizers have employed many strategies, including online shows, specialist training, and more. One of the best strategies, which fundamentally requires attendees to actively participate, is gamification.  In this article, […]

Even though your event may last only a few hours, your business lasts all year. So, why not use your event as a platform to build an enthusiastic and dedicated community for your business? Look at it this way – virtual and hybrid events have made it easier for companies to reach target audiences wherever […]

Virtual events are very conducive, both for organizers and attendees. After all, no one needs to leave their home or city and spend several hours on a flight to attend the event. With a stable internet connection and a couple of speakers, companies can set up events quickly.  However, a virtual event has to be […]

With businesses holding several of their events online, companies are recording massive savings in event planning and organization. However, it’s essential to ensure that your attendees continue to get a consistently excellent experience at your event. One way to do this is by working with your team to create a high-quality event, using some of […]

The COVID19 pandemic might have been declared over by the United States’ biggest health authority, but its effect will stay for us long after that. This is especially true when it comes to the use of virtuality in areas like learning, events, marketing, branding, and many more.  For companies, this means that adapting their branding […]

To keep your audience engaged and happy at your event, you'd need to create a top-notch experience. But to create this experience, every aspect of your event, from planning to execution, must be done right. This article covers the crucial topic of event management, and we show you how to employ this in your events.  […]

It's been a seesaw first half of this year, wouldn't you say? The first three months saw almost exclusively virtual events, as the industry dealt with the Omicron surge. Then a large percentage of conference organizers shifted over to face-to-face (many exclusively so). Now we are seeing some organizers concerned that onsite revenue numbers are […]

Combining the good features of both online and in-person events, hybrid events are the future of event planning. With new research showing that 63% of companies now have hybrid events in their portfolio, hybrid events are becoming more popular. Event planners therefore need to look for new ways to become profitable. In this article, we […]